Clubhouse Strategies and Beginner Guide

With Clubhouse being over a year old, it's time to revisit the app and see where the community has taken it. TerDawn DeBoe, a consultant to industry experts, shares her insights on the workings of Clubhouse.

Initially, Clubhouse was for iOS only but has since become available to Android users. With the new influx of users, the invite-only app boasts over 10 million users as of late July 2021.

Who Is Clubhouse For?

Clubhouse is rapidly changing in its first steps as a major player in the social media space. The service started with a lot of high-profile celebrities jumping on, many of whom remain active. Scores of influencers have followed suit, drawing in entrepreneurs, speakers, and artists. On Clubhouse, you'll find people that are in the space of creating content such as podcasters and radio hosts.

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What Kind of Business Tool Is Clubhouse?

At first glance, an entrepreneur might overlook the business appeal of an audio-only app geared toward topical conversations. However, with the proper strategy, Clubhouse can be used for lead generation, content creation, and any type of marketing that leads into a funnel.

The app can be used for creating leads which you can then nurture outside the platform. Other social media, landing pages or offline events can be a great segue into a joint venture, a subscription service, or a sale.

What Should Your Mindset Be As a First Time User?

Your primary objective with Clubhouse should be to think about your presence strategically. There should always be a strategy behind what you're doing, otherwise, you'll spend a lot of time on the app without getting much out of it.

TerDawn emphasizes knowing what your intention is. Rather than Return on Investment, your ROI on Clubhouse should be Return on Intention. Knowing your goal before going in will set you apart from users that are simply on the app for a good conversation.

Strategies to Pursue

Knowing you need strategic thought is the first step. Formulating an effective strategy should be the next. As per TerDawn, you need to start with positioning. How do you want to be known on Clubhouse? The answer to this question will have a lot to do with how you want your audience to think about you beyond the conversation app.

Always be authentic and clear with your messaging. You don't want to muddle your message by presenting a different persona on Clubhouse than the one people see on other social media spaces.

Clearly define what kind of action you want users to take concerning your presence on Clubhouse. Do you want them to follow you on another platform? Is your main goal to get them over to a landing page?

One of the tenets of marketing should be at the foundation of your Clubhouse presence: know your audience. trying to amass an audience on Clubhouse that differs from the customer avatar you have for your business will only result in mixed messages and wasted time on the app.

What are you offering that you want people to engage with when the conversation ends. Be clear about the series of steps you want users to take. Do you want your interaction to result in a phone call, downloading of an ebook, masterclass signup, webinar, etc?

Continuing the conversion away from the platform should be your end goal. After all, you can't benefit from your Clubhouse conversations if the relationship isn't transferred to your point of sale, wherever that may be.

Have a system in place for following up with users. Relationship building is your key to capitalizing on the great conversation that occurs on Clubhouse.

Finally, as with any marketing activity, track the data. How long are people sticking around? How many speakers have you had? You can't evaluate your effectiveness on Clubhouse unless you have a measurable way of judging your actions.

Learning the Clubhouse Culture

Clubhouse has a different feel to it from all other social media services. The mere fact that you're having audio-based conversations that are not being recorded by the system is a unique environment. The more you understand the Clubhouse culture, the more comfortable you'll be able to function on the platform as if you're in your backyard hosting a getogether with friends.

Don't jump into a room without knowing the tone and flow of the room. Different rooms come with their own distinct aura: interview style, educational, or free-flowing conversation. You can have strict or relaxed hosts, a deejay playing music, and other entertainment. When entering a room, give yourself at least 15 minutes to figure out what's going on. Try and gauge if this is a room where you can go on stage, add value, and be well-received.

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Control Exerted by Early Entrants With Massive Followings

As you might expect from a social media platform, especially a new one with a high degree of exclusivity, due to the invite-only nature, people will stick together. Early Clubhouse users have managed to build large followings. The same can be said about celebrities and influencers that came into the app with millions of fans.

When you're able to engage people and gain massive followings, you're able to wield that influence. Clubhouse users with massive followings will often band together to achieve common goals. This is something you can adopt in your strategy regardless of the size of your account. Furthermore, as the app is still in its early phases, you too can become a big fish in the Clubhouse pond. Hustle hard, apply the Return on Influence growth hacking mindset and you will find your following growing at a fast pace.

Can Weekly Rooms on the Same Topic Exist Indefinitely?

There are weekly rooms on Clubhouse that tend to deal with the same topic. Some of these have found success. However, only time will tell whether such rooms will continue to be sustainable.

According to TerDawn, as long as new people come to the platform and haven't heard the topic, the room can continue to exist. A virtually endless number of new incoming users offers the potential for the room to continue existing for years to come. However, TerDawn recommends that you don't neglect trends. It's better to remain flexible and grow than overlook how the space is evolving and watch your room become irrelevant.

About Terdawn Deboe

TerDawn DeBoe is the founder of Creative Entrepreneur academy. You can check out value-rich her ,maasterclass on monetizing clubhouse.