Episode 29: Influencer Marketing vs. Influence Marketing

Episode Summary

Stop spending time contemplating the best influencer you can get to promote your brand and start thinking about the influence they can attain for you. Renowned influence strategist Jason Falls describes how influence has evolved over the past two decades and how you can benefit from it. Learn how to choose the best influencers for your brand as well as how you can build and wield your business’s influence to your advantage.