How to Moderate the Best Room on Clubhouse
How to Moderate the Best Room on Clubhouse
Clubhouse has been one of the main focuses of the podcast as of late. For those that aren't familiar with the new voice-driven social media app, we have four other episodes on Clubhouse. If, on the other hand, you have started to delve into this growing trend, today we will talk about how to maximize your moderating efforts.
In this episode, we are joined by Mark Savant of After Hours Entrepreneur. Mark's podcast is a rich source of knowledge for entrepreneurs. His expertise surrounding Clubhouse can benefit business owners looking to succeed on the platform.
Why Is Clubhouse Moderating Important?
Currently, Clubhouse has over 10 million users and is growing steadily. More importantly, the nature of the app makes Clubhouse a powerful tool for building relationships with prospective clients. Therefore, Clubhouse is where you need to be and spend your time as a business owner looking to leverage social media.
If you've done your research, one of the best ways to grow on Clubhouse is by appearing on stage. When starting out, you are limited to which rooms you are invited to. To overcome this, the best thing to do is to start your own room. By being the host, you control the room while receiving a crash course on what it takes to create an engaging environment.
Upon beginning your Clubhouse journey, get your feet wet by joining rooms early and getting on stage. If the rooms you join have a good following and you offer value, you get to stay on that stage. The more exposure you get, the more you get a chance to position yourself as an authority.
How Many Moderators Should You Start Your Room With?
Achieving success at moderating a room still involves a bit of trial and error. Clubhouse is a new platform and there aren't many steadfast norms that should dictate your approach. As the platform grows, there are bound to be new strategies that work better. However, as it stands, there are a few baseline tactics you should try and adhere to.
Choosing six moderators from different areas within your niche seems to be a good recipe. This guarantees that there will be a large pool of knowledge to draw from. Diversifying your moderators by field of expertise will ensure that they will be able to answer most questions users have.
For example, if you are moderating a room dealing with content, you may want to get a moderator that specializes in content monetization, another that deals with vitality, a third that is a production expert, and so forth.
Who to Invite As Moderators
Elon Musk has made appearances on Clubhouse, a fact that has skyrocketed the platform's brand and brought a windfall of interest in people trying to get invites. As you can imagine, finding a moderator like Musk would be the ultimate launchpad for your room.
However, it's understandable if you cannot get a world-famous celebrity to mod. Luckily, you don't need a Hollywood superstar or a business magnate to boost your Clubhouse standing. Moderators that are well-known in your niche make great user magnets. The bigger the name, the more effective for your goals that person will be as a moderator.
Besides people that are household names in your industry, there are regular users within Clubhouse that would make excellent moderators. If people provide value to the conversation and build trust with you, don't hesitate to reward them with a moderator tag. Even if they're not on your original moderator list, try and be flexible. You will find that rewarding the right people with a green moderator tag can be beneficial to your room.
Strategies to Get People to Follow You
Growing a following is a common goal that Clubhouse has with other social media platforms. Your brand's currency is the number of people that trust you enough to devote their time to engage with you. Make sure you build a relationship with your following by strengthening your connection.
One way to build your following is to get people in your room to follow you. As with any type of conversion, you will need to provide a call to action for Clubhouse users to respond to. For instance:
Thank you for joining. One way we exchange currency is by following each other on Clubhouse. It tells us we're doing a good job on this room. If you believe we're doing a good job, give us a follow.
When asking people to follow you, be respectful and don't sound salesy. If you offer a strong call to action and avoid annoying your audience with selling intent, users will gladly follow you.
Mark Savant recommends resetting the room every 15 minutes in a two-hour session. This means that every 15 minutes, he will seamlessly provide a call to action. This reset can act as a transition between topics discussed or as a welcome break from the ongoing conversation.
Another effective way to gain followers is by encouraging people in the room to follow each other. This takes the pressure off of you and creates a sharing environment where people will be more likely to follow you as well.
Growth Hacks for Clubhouse
Despite a lack of a standard blueprint for success due to how new this medium of interaction is, there are a few concrete growth hacks that will boost your results. It's important to realize that you need to be on Clubhouse as often as possible. Get on stage, speak, and make your presence felt.
Have notes available so you can keep the conversation going if you get stuck or the subject matter goes stale. If you're not used to speaking in public, the fact that you're doing so from the comfort of your mobile device affords you the luxury of having notes. Use this to your advantage and show the room that you are a moderator that doesn't get thrown off balance by pauses and topic changes.
An underrated skill on Clubhouse is knowing when and how to cut people off. Your goal should be to be as polite and helpful as possible. However, from time to time, speakers will either go on long, risking to derail interest in the room, or they may cut in line.
A good strategy to deal with someone that is ranting without offering particular value while others are waiting to speak is to unmute your mic. Most users will see that the moderator has something to say and will curtail their speech.
Use phrases like "Ok, I like what you're saying." Hold space for the speaker to acknowledge that they have been heard and the conversation can move on.
If they still do not get the picture, don't hesitate to cut them off. For instance, in a panel of five or six people, the audience comes up and asks questions. Usually what can happen is someone may jump in and take the conversation off on a tangent. Make it known that other users are in line to speak and ask the person to shoot you a DM on Instagram for immediate input to diffuse the situation.
The last thing you want to do is make a user feel bad for having the honest intent to offer their opinion. Instead, cut them off with tact while offering them a way to get in touch with you off Clubhouse.
If someone keeps asking questions upon questions, deescalate by pointing that user to content off Clubhouse they can get answers from. If you have a YouTube channel or an informative blog, these are great options to use in a situation like this.
Another great way to take some of the burden off of your shoulders in terms of keeping the conversation going is to bring panelists into the question answering. Some of the more quiet people in the room that are experts in an area can provide valuable input if you give them the chance.
Be intentional and thoughtful about what you are doing. Be deliberate as to why you are doing it. If you have your goals set and you follow Clubhouse best practices, you should be on your way to building a productive presence on the platform in no time.