Marketing Tips for Underdogs
This isn't 1999 or even 2004. If you're not a big corporation with virtually endless funds to throw at your marketing, then you're an underdog.
Is that a bad thing?
Not at all. Everyone loves an underdog, as long as you can display the growth hacking heroics that add value to your audience while enjoying an acceptable return on investment.
Arjun Rai of Smart marketing for Underdogs gives you the inside baseball on how you can make your mark in the digital marketing space without a Big Tech-sized budget.
Still not convinced about the effectiveness of emojis? As per Arjun, using them gives you a 58% uplift in engagement and a 64% uptick in purchase intent. Just think what those percentages could mean for your business.
Frequency of Posts
How often should you post? Should you attempt to constantly be in the face of your audience or should you leverage a little scarcity?
As with interpersonal relationships, your use of social media should be governed by something Carlos Santana once said about his concerts. The famous rock guitarist stated that he keeps his shows to 90 minutes. For his type of performance art, an hour and a half is the ideal duration where fans get enough to be satisfied but not too much where they'll pass up on attending Santana's concert the next time he's in town.
For TikTok and Instagram, less is more. A couple of times a week is ideal for these platforms as can be witnessed by the posting behavior of some of the biggest influencers in the world. Twitter is a more fast-paced platform. No one would spite you for posting a couple of times a day on Twitter, but you should strive to find a sweet spot where you leave your followers craving for more.
As far as Facebook pages go, you should be posting approximately four to five times a week. For LinkedIn, on the other hand, your posts should be sparse but valuable, sharable, and powerful. On the popular professional network, you should aim to drop bombs that leave your audience waiting for the next notification on their feed from your account.
What Does the Future Hold for Social?
This question takes on new meaning as the world exits the recent health crisis. The pandemic reset consumers' and marketers' minds in terms of how they conduct business online. The rise of social audio and smart speaker marketing is critical for the future and needs to enter your marketing mix. Keep in mind that audio and streaming are here to stay.
The companies that understand and implement these methods and the relevant strategies correctly will be the most successful.
To learn more about Arjun Rai and his innovative tool for social media and blogging, head over to HelloWoofy. You can check out the platforms with which the tool currently integrates as well as the many others that you'll be able to dominate soon with the help of this game-changing tool.