Tips for TikTok Paid Ads Success
Building an organic following on TikTok can be achieved through creating engaging content or employing the help of an influencer. However, paid ads can boost your effectiveness on the platform if done right. The visual, playful nature of TikTok requires business owners to apply strategies that center around user experience.
TikTok paid ads differ from advertising that you place on other social media services. These ads will require you to understand the essence of TikTok as well as how your brand can seamlessly tie its message into engaging creative.
Are TikTok Ads Right for You?
Not all businesses will reap the benefits of advertising on TikTok. With just under half of TikTok's users being between 16 and 24 years old, you can see how certain businesses may not convert as well.
On the other hand, it's important to realize that the age range of users is expanding. More and more older users are coming onto the platform as the service matures. Using short videos to communicate is a means of communication that is appealing to all ages. However, it's apparent that if your business has younger users as its target market, you are bound to find success easier.
Focus on Your Creative
Besides contemplating your target demographics, it's important to focus on your creative. Multi-purposing your Facebook ads is probably not a strategy you want to apply. Start by spending time on TikTok as a user. Put yourself in your customer avatar's shoes and try to see the platform through your audience's eyes.
For a more objective understanding of your audience's user experience, get the opinion of a customer or influencer that matches your clientele. The more you understand your prospective customers' TikTok use, the better you will be able to produce creative that people can't get enough of.
What is your competition doing? Are there any tactics you can assimilate into your own efforts? Overcoming the learning curve associated with understanding TikTok will take a little time but will translate to better conversion metrics.
Tips to Growth Hack Your Way to Success on TikTok
While there's no one-size-fits-all set of tips for TikTok success, there are several things you can focus on to get the most out of the platform. TikTok is an enjoyable experience for users and, fortunately for you, working smarter will not require you to work harder at achieving your goals.
Less Is More With Ad Copy
A TikTok post can go viral and skyrocket your success. If you take the time to look into successful TikTok paid ads, you will find that less is more when it comes to ad copy. You're not creating an infomercial but rather a short and sweet message to entice your audience.
Don't Make Ads
This tip is counter-intuitive but is essential in getting on the path to TikTok ads success. The platform is not a place that users go to expecting ads. This doesn't mean that you shouldn't sell them on your brand. Well, not directly, at least.
Think out of the box and create TikToks as if you were a user trying to entertain and educate your fellow audience members. The more value you provide, the more you will position your business as an authority in the space. People will gladly seek out your business offering if you open-handedly provide actionable advice, helpful tips, or just good-ol' entertainment.
A/B Testing Is Your Friend
TikTok videos have the capacity to go viral and give you wide exposure but nothing guarantees this will happen. You need to put in the effort to find out what works and what should remain on the cutting room floor.
A/B testing is a surefire way to weed out ideas that are money-wasting dead ends from the successful tactics. Make different versions of ads and test them in ways that allow you to measure specific aspects. Copy, colors, call to action, mood and length are just a few of the elements you can test.
TikTok is an online ecosystem where trends rule the day. If you can capitalize on a trend by jumping on it before your competition, you have the potential to amplify your message throughout the platform. Music, challenges, and dances are all trends that have the potential to go viral and reach tens of millions of users. Keep an eye out for trends you can leverage to pump your message out to the TikTok world, and, more specifically, your target audience.
Keep It Vertical
TikTok is an app that users enjoy on their mobile phones. While the ability to record square videos exists, choosing to record vertical videos for your ads will ensure that they blend in with organic TikToks. Specifically, the 9:16 aspect ratio is the one you should use for your ads.
Immerse Yourself for Maximum Success
The biggest mistake a business owner can make is to consider TikTok as another channel to throw some money at and expect a return. TikTok has a unique feel to it and its users appreciate content that adheres to the short video blogging environment. Understanding this and committing to providing value through your TikTok paid ads will bring you the results you desire for your brand.
Finally, don't feel intimidated to learn the ropes. TikTok's advertising service has only been around since 2019. Most of your competition is likely still trying to figure out how things work, if they're even on TikTok. If you put in the time and apply effective strategies, you'll be able to achieve profitable synergies for your business.